Before enrolling, learners should have:
Basic computer and internet literacy.
Familiarity with social media platforms like Facebook, Instagram, or LinkedIn.
Interest in marketing, brand building, or online business promotion.
Access to a laptop/desktop with an internet connection.
Optional: A small business, product, or idea they can use for practice assignments.
“Digital Marketing Essentials” is a beginner-friendly course designed to give learners a complete understanding of how online marketing works. You’ll explore the fundamentals of SEO, social media marketing, paid advertising, content strategy, and email marketing, all through a hands-on learning approach.
The course helps you understand how to plan, execute, and measure effective digital marketing campaigns that generate real results. Whether you’re a student, entrepreneur, freelancer, or small business owner, this course equips you with the tools to create brand awareness, attract customers, and convert leads into loyal clients.
Through practical examples, case studies, and easy-to-follow lessons, you’ll learn to think like a marketer and act like a strategist.
By the end of this course, learners will be able to:
Understand the fundamentals and key channels of digital marketing.
Create a digital marketing plan tailored to a business or personal brand.
Perform basic SEO optimization to improve search engine rankings.
Manage and grow social media pages with consistent branding and engagement.
Create and run paid ad campaigns on platforms like Google and Facebook.
Use email marketing tools to build and nurture an audience.
Understand analytics, KPIs, and reporting to measure campaign success.
Develop content strategies that align with marketing goals.
Build confidence to handle digital marketing projects independently.
Apply all learned concepts to real-world case studies and exercises.
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